This wasn't particularly something that surprised me, but having an AI showing you how to change what you want for your website and cycle through some basic options until you find what you want can surely be helpful to anyone new to web design.
Something else that was pleasantly surprising was that, after choosing to make a blog, it offered several "themes" as different alternatives and examples to choose from. In addition, there were a few dialogue menus for choosing from specific options. I didn't see anywhere to change your mind after the website is created, but the choices are substantial ones with obvious answers. You either need them for what you are doing, or you don't.
The AI was surprisingly good; after my choice was made several similar varieties were offered, with the original 6 still there in case none of them fit.
Once everything was set up, Wix took me step by step through everything color, layout, and everything in between. Content was totally left to my discretion.
Each option stopped with dialogue similar to this; Wix was happy to show me how to do everything or to do it for me. Both options were similar, but Do It For Me did exactly as advertised; another great option for those not web-inclined.
After I was done, I messed around with sections and different page-related things. I was exceptionally pleased with the options for site-wide design, right alongside individual design. Each page can have a totally different color scheme and layout format, which while a terrible idea, is great that the option is there to use however.
The settings page is also impressive, featuring options for domain, site information, mobile responsiveness, and some security-related features, such as HTTPS. There are a few things behind a paywall, but for the most part most of Wix is totally free, easy to use, and great for startups.
With all of the good I have said about Wix, there are a few issues; you have no options from 3rd parties, such as extensions or plugins. In addition, you can't access the CSS or the HTML, or even the Javascript that Pagecloud allows you to access. Like Pagecloud, the platform seems geared towards small businesses, free lancers, or bloggers. Professionals looking for a platform for their website are better off with a platform that provides total freedom. Although, frankly, in the case of Wix there is enough freedom that you could use it instead of something else, for saving time both on setup and for the lack of updates that websites using lots of extensions do, plus the potential security issues that can follow along with them.
Wix all in all has been one of my favorites so far, but I look forward to seeing what's next.